This tastes good and is my regular morning drink, a good replacement for caffeine. Only reservation is that on the packet itself one has to look hard to find the single reference to 'organic', when being so is usually a matter to shout about in large, headlining letters - a major selling point. In a block of small print beneath the headline name there's, almost hidden, "all farms are organic certified", which sounds equivocal - is THIS coffee organic? I wouldn't expect to have to research what a farm being certified means, in terms of whether it can also produce non-organic coffees. I expect 'yes', it is organic, but assuming so, I'm still unsure why 'organic' is not in the headline name on the packet.